On the product pages themselves, there are multiple images of each bra, plus a 360-degree view of the bra. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. You visit the site, fill in some information, and go to the next stage in the process. about our relevant content, products, and services. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! For instance, an interactive video ad can be a mobile playable ad on Facebook. We're committed to your privacy. Get more orders with your online catalog Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. Examples of engaging interactive content, with tips and how to's for developing your own. Application Software. A simple example of interactive marketing is insurance companies that offer free, instant quotes. © 2021 IZEA. So as an ecommerce site, how do you bridge this gap? You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. Bjorn Borg has a range of reflective products that are ideal for sporting at night. Entertaining and engaging software that may resemble a digital world. These sites use graphics and text to allow users to … It presents its flagship products by... Brickfielder. The concept is highly interactive and maintains your attention perfectly. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. But the big drawback is shoppers can’t see or touch the products IRL. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. The company then recommends particular styles to customers based on the results of that quiz. Games. Best interactive advertising examples. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. at any time. The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. Online shopping does have its perks. At least, it doesn’t have to be. It’s up to a brand to create interactive product pages for the items it sells. A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Welcome to the new @GetFeedback platform. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. VenturePact, a software development firm, had exhausted all inbound strategies while … Therefore, subscribers interact with the product even before visiting the store website itself. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. Products Interactive Floral Walls. And boy did they do a fantastic job of visualizing this! Visit Humboldt. You may unsubscribe from these Brickfielder is a British company that designs and produces innovative windproof golf shirts. You want in? To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. An interactive product page! They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. Their... Bugaboo. But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. Note: Many of the following examples overlap with each other. As stated by the company itself: “Bellroy exists to slim your wallet”. This is aided by a … The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. Application software for mobile devices such as a weather app. We're dedicated to finding, researching and writing the industry's finest Customer Experience Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. Leave your email and we will delight you with a monthly summary of the industry's finest Customer There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. Another, more business-focused example would be this gamified … For more information, check out our privacy policy. A product or service that doesn't give you an opportunity to control it. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! We're committed to your privacy. 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 The… Another feature offered by Burberry is product recommendations. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. Today, 40.2% of marketers say that infographics are the best visual format … Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? Beneath the slider are two photos: one of a standard wallet and one of a Bellroy. Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. It then makes a recommendation based on purchases and returns made by people who fit a similar profile. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. We're dedicated to finding, researching and writing the industry's finest Customer Experience content. We all love the ease, comfort and perks that come with shopping online. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! What’s the solution? It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. You may unsubscribe from these communications This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. about our relevant content, products and services. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. Is the Speed of your eCommerce Site Hurting Conversions? Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. For example, a smart window that optimizes the light in a room with no user interface for … Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: Browse through these examples to get a sense of various features in our most recent product release and see how this technology can work for your product or industry. Download source files for free. Usabilla uses the information you provide to us to contact you For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … The brand isn’t just selling a trench coat — it’s selling a style. Along with reviews, Rent the Runway has detailed fit information about each of its products. Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. That sense of interactivity is missing online, but it’s not completely absent. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. Requirements gathering stage … This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. Even a 600-page publication will become a handy reference tool. Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. The use of cool gradients gives the website character without taking away from the most important content. VenturePact. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. And here's the example of interactive content from Sainsbury's. Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. Leave your email and we will delight you with a monthly summary. any time. 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