This is aided by a … It presents its flagship products by... Brickfielder. A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. Welcome to the new @GetFeedback platform. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Leave your email and we will delight you with a monthly summary. The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. Therefore, subscribers interact with the product even before visiting the store website itself. Application Software. As stated by the company itself: “Bellroy exists to slim your wallet”. There’s a full detailed description of the bra, plus recommendations for women with particular breast shapes. You may unsubscribe from these Examples of engaging interactive content, with tips and how to's for developing your own. about our relevant content, products and services. An interactive product page! For some, the idea of buying a luxury product online is just a no-go. We all love the ease, comfort and perks that come with shopping online. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. Entertaining and engaging software that may resemble a digital world. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Even a 600-page publication will become a handy reference tool. Games. Products Bjorn Borg has a range of reflective products that are ideal for sporting at night. Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. It provides shoppers with a 360-degree view of an item, and helps them understand its features and benefits in depth. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. Best interactive advertising examples. You visit the site, fill in some information, and go to the next stage in the process. These sites use graphics and text to allow users to … But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. For more information, check out our privacy policy. at any time. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). For instance, an interactive video ad can be a mobile playable ad on Facebook. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. Note: Many of the following examples overlap with each other. What’s the solution? Get more orders with your online catalog Another, more business-focused example would be this gamified … It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. any time. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. So as an ecommerce site, how do you bridge this gap? These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! VenturePact, a software development firm, had exhausted all inbound strategies while … We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. Interactive Floral Walls. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. Visit Humboldt. Their... Bugaboo. Brickfielder is a British company that designs and produces innovative windproof golf shirts. This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. The use of cool gradients gives the website character without taking away from the most important content. Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. VenturePact. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. Along with reviews, Rent the Runway has detailed fit information about each of its products. Application software for mobile devices such as a weather app. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. The concept is highly interactive and maintains your attention perfectly. Usabilla uses the information you provide to us to contact you There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. That’s your chance to convince them that your product is the one they need. A product or service that doesn't give you an opportunity to control it. You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. You may unsubscribe from these communications 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 The… To do that, the brand has put together a gallery of images and videos of the coat, both on a model and against a plain backdrop. It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. Today, 40.2% of marketers say that infographics are the best visual format … Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. And boy did they do a fantastic job of visualizing this! For that reason, some high-end designer labels still only sell their clothing in stores. ). Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? We're dedicated to finding, researching and writing the industry's finest Customer Experience - Terms of Service | Privacy Notice | California Privacy Notice, Recreating the experience of shopping in person, put together a gallery of images and videos, lets people upload pictures of them wearing the clothing, Product photos IRL (such as customer photos, or photos showing the product in action), Product demo (such as a video featuring the product), Full description of product and its options (colors, size range, etc. Is the Speed of your eCommerce Site Hurting Conversions? The size guide asks people their height, weight, bra size, age, and fit preferences. We're committed to your privacy. This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. You want in? This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. The Happy Ending: Redeeming bad experiences. Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. Another feature offered by Burberry is product recommendations. It also lets people upload pictures of them wearing the clothing, so that other shoppers can see what it looks like on a real person. They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. For example, a smart window that optimizes the light in a room with no user interface for … Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: As you move the slider up and down, the thicknesses of the wallets change. Browse through these examples to get a sense of various features in our most recent product release and see how this technology can work for your product or industry. Download source files for free. Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. We're committed to your privacy. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. Online shopping does have its perks. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. Requirements gathering stage … Leave your email and we will delight you with a monthly summary of the industry's finest Customer 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. And here's the example of interactive content from Sainsbury's. The product page also has a video of the pizza van in action, plus downloadable instructions for assembling the van. 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