* American History Month Is Facebook part of your holiday marketing plan? Facebook Marketing Ideas . And of course it's going to depend on your target market. In case you missed it, you can check out [winner]'s winning submission [here]. It’s just that easy. But that doesn't mean it can be ignored. December 20, 2020. 90-day plan for POS purchase to help you launch the new system on time. 22 Facebook Post Ideas for Businesses that Practically GUARANTEE Engagement 1. Share; Tweet ; Pin; Over the past few decades, technology has changed the way things were done; same is true for the field of business. Hopefully, you’ve dedicated time and resources to analyzing your customer base and forming buyer personas; now you can put those personas to use and go after the people that are most likely to be interested in your products or offerings. Keep reading for some awesome tips from businesses of all sizes. Check out some templates we've used to announce contest prize winners: Congratulations, [Name]!, You've won [Contest Name]! If you’ve seen demos of Facebook Canvas Ads in action, it’s possible you were interested in the functionality, but turned off by the seemingly time-consuming creation process. Shifting over to the world of Facebook marketing the story is much the same. Log In. Mostly, those who have given up on Facebook are those with too high expectations. The hook "Hosting a Superbowl Party?" * Body copy You can make a beautiful contest page and promote it to hell and back, but unless you have an awesome prize, nobody's going to enter. If you're a software company or tech startup, be aware of the conferences your target market may be attending and tell them to have fun (even if you're not attending). Social media is a great way for your restaurant to engage with your customers while building customer loyalty. Posts published later in the week and on weekends will probably see better engagement than posts on Monday, Tuesday and Wednesday. People follow directional cues from other people. As marketers, we need to know how critical it is to have a Facebook presence. As a bonus for you, the marketer, short videos are easier to film and edit! Website Custom Audiences (WCA) - A WCA enables you to target your Facebook Ad campaign at people who have visited your site. I’m aware that this tip sounds bizarre. And the best way to do this is to link to them and run cross-platform promotion campaigns. If you go too specific this strategy can work against you so, keep an eye on the audience definition tool to ensure you’re not getting so granular with your persona targeting that nobody sees your stuff. Since Facebook Messenger is still a relatively new and novel marketing channel, it is a great way to get people’s attention and to generate high-quality sales leads. Forgot account? Are you ready to plan your next Facebook … People love being famous. What better way to do that then through video? Below is a list of awareness causes recognized in February that can help you with values-based marketing. This is especially when it comes to advertising on Facebook for beginners. Hopefully this article has given you a few ideas. Here are a few Facebook Page Company Information tips. In most cases, this will be your brand name. Even if they are interested in your product or service they’ll bounce simply because they weren’t necessarily expecting to be sent off the platform. 25 Creative Facebook Contest Ideas You Can Use Today. Or how about the emphasis towards purchasing paid Facebook Ads? Musician/Band. ", There's no point in creating a Facebook promotion if Facebook stops it immediately because you haven't followed the rules. When you add social media to your restaurant’s marketing … Watch Facebook Insights to determine which one is doing better and receiving better engagement. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, 11 unbelievably specific Facebook audiences you can target, 15 tips for filming and editing marketing videos, ads with emojis get far higher click-through-rates, 3 Key Paid Social Trends for 2021 (+ How to Take Advantage), How to Use Paid Social for Holiday Ecommerce Success in 2020 (+Why It's Crucial), How to Easily Get More Calls Using Facebook Click-To-Call Ads, 20 Fantastically Free Ways to Promote Your Instagram Account. You're biased. You need to show the people behind the brand to connect with your audience. The amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion, bewteen April and November of 2015! We know that segmenting our contacts can result in 60% higher click through rates on links. The social media giant has been walking a thin line recently trying to please corporations and the users who frequent the platform and it hasn't been exactly peachy for the company. © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy. In this book you'll discover 101 great tips and ideas proven to kick-start your Facebook marketing. Like a personal profile, a Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity. Here are a few top Facebook SEO strategies: Your Featured/Pinned Post is the second image people will see after your header image. In the past Facebook was an incredible resource for business pages but then Facebook pulled back in favour of more personal connections (whatever that means). Check it out! The reason why stories work is because it's personal and your fans will probably have a similar story or situation that they're going through. Here's an example of a Facebook Post going Behind the Scenes from Lush Cosmetics: Nostalgia is a powerful motivator for conversation, and few posts do better than "Remember When? Mostly, those who have given up on Facebook are those with too high expectations. Have you noticed how Facebook marketing has changed over the past few years? Advertising/Marketing . It's also essential that you respond to people's comments, either with an answer or (ideally) with both an answer and a question which gets them to respond (boosting your post's "value" in the eyes of the Facebook algorithm, and thereby increasing its Reach). Using the ideas in … And then the traffic from Facebook turns into leads once they hit your … Testimonials are from people like your target market or Fans. Facebook marketing can help you achieve brand awareness, customer engagement, and sales with the right content and marketing strategy in place. In other words, if it's possible to keep your Facebook Fans on your page, you'll get a higher conversion rate on whatever you're asking of them. Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service. Before we get into custom audience targeting or lookalike targeting or anything, we can look at the impressive entry-level targeting capabilities. See more ideas about facebook marketing, facebook marketing strategy, marketing. Design with the target audience in mind. Facebook is the leading social network for business-to-consumer (B2C) marketing. Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. Written by James Scherer In May of 2015 WordStream’s beloved data-scientist Mark Irvine found that ads with emojis get far higher click-through-rates than ads without. When you create a website custom audience you need to add a pixel into your website (so the Facebook platform can "see" those people who visit certain pages). Here's an example of Fan-Exclusive Discounts in a Facebook Post from H&M: This is an awesome strategy I don't see utilized anywhere near enough: commenting on your Post to get people active in the comment section. Facebook's platform helps you to achieve it, and starts out by asking. Only turn your (winning) ads back on once each ad has at least 1,000 impressions and you can better determine which is the actual winner. for creating scrumptious holiday treats, Tickets to christmas events like the Nutcracker, christmas train, or garden of lights, Disclaimer of any contest sponsors and/or judges, Requirements for who is eligible to enter the contest, How any personal information will be used, How you will deal with suspected contest fraud and cheating, Disclaimer that the contest is in no way associated with Facebook, Any regional/state/national or international contest laws, Send an email to your blog readers or your customers/clients, Use a Google Ad and landing page combination. Though perhaps that's because I'm a Millennial and I can't imagine someone 20 years old experiencing nostalgia…. By Ray Wood September 28, 2020. You’re likely reporting on a bi-weekly, monthly, or quarterly basis to see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics. Be mindful about what you post and when. Manifest Digital is known for creating effective social marketing campaigns for its cereal brands. Or some audiences will respond better to 140 characters, or 600. If you add a conversion tracking pixel and discover that not a single one of the Facebook users who clicked on your ad actually converted to a paid sale, what was the point of spending any money whatsoever? Companies like BuzzFeed have figured out the recipe to driving video engagement – keep it short and sweet, with a visually engaging thumbnail. As soon as you send them off it they'll drop off. If you’re new to the Facebook Ad process, be sure to brush up on how to set up ads for maximum conversions. You need a website that has fresh content written by you in order to fully use Facebook. ABOUT THE AUTHOR. * Headline Here's an example of a Testimonial-Focused Facebook Post from Emma: Tagging businesses you're working with or Fans you've engaged with means that it's possible that people who follow those businesses or people might see your Post as well (it's still based on the Facebook algorithm, but better than nothing!). Jason Cormier asks three key Facebook Marketing questions (and answers them). Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo … Photo caption posts also allow you to show the fun and casual side of your business or, better yet, both your fun side and your behind-the-scenes. The three categories are top of the funnel (TOFU), middle of the funnel (MOFU) and bottom of the funnel content (BOFU). Related Pages. They're the simplest promotion type and are excellent for quick and simple lead generation. Here's an example of a Quote Facebook Post from PostPlanner: If you're going to do a product-focused Facebook post, be sure you avoid salesy copy or lame images. Let’s assume you’re staring at your Facebook business page pondering what exactly you should be “sharing”. October 18, 2019 By Hitesh Bhasin Tagged With: social media marketing. There’s so much you can do with social media (and Facebook in particular) without spending too much money at all. ", (Source: The Comprehensive Guide to Facebook Ads), A few things to test: Influencers can be extremely powerful when it comes to adding legitimacy to your brand's profile (knowing that someone I trust likes you makes me like you more). It’s rare for a day to go by without me scrolling through my Facebook feed. It’s that simple! And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy. Better luck next time! You can create entire strategies around retargeting website visitors who, for instance, visited your product page but didn't click through on an offer, or visited the checkout page of your ecommerce site but didn't buy. Here's an example of a Hashtag used in a Facebook Post from H&M: Even if you don't have an official relationship with an industry influencer, it doesn't stop you from being able to @mention or tag them. 5 Smart Facebook Marketing Ideas. How to Write Facebook Contest Rules & Regulations: 9 Best Practices. Installing the Facebook Ad Conversion Tracking pixel solves that issue for you. Photo contests are a great way to get user-generated content and, again, encourage people to share your contest on your behalf. A highly-engaged Facebook Page will likely have better search ranking than a low-engagement Page. Why? Here are nine Facebook pages using some great techniques for more engagement. But you want the most bang for your advertising buck, right? ", The only businesses this might not work for is those targeting post-Millennials. Is … But it works! The puffy and crunchy orange chips is represented on Facebook by Chester. Through Facebook’s Custom Audiences feature, you can target the leads you’ve captured from your newsletter signup or other lead gen efforts, or perhaps a group of your current customers that you’re trying to upsell. If possible, use a consistent username across social networks. And, if anyone does see it, you want it to sparkle. April 5, 2016. Reach out to him on Twitter @JDScherer. And then the traffic from Facebook turns into leads once they hit your … The 41 Facebook Real Estate Marketing Ideas: The Setup: Ideas 1-6. Bark Box happens to be in the pet industry, but they truly excel at this with adorable images of dogs with human-like captions. 76% of users say they would share a branded video with their friends if it was entertaining. It’s tricky, but it’s not impossible! When you choose to “Use Facebook as a Page,” you are able not only to post … Tradespeople should be aware of weather and season changes. Organic and paid social media ads on Facebook helps reel in new prospects … Shopping & Retail. This allows you to connect on a personal level. Perri Robinson. Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. Canvas ads are a jumble of videos, still images, text, call-to-actions, and other interactive collateral. To identify relevant influencers in your industry, check out BuzzSumo and Klout. Here's an example of Trivia in a Facebook Post from PostPlanner: People love learning secrets, and they love getting a peek at the "making of" their favorite things. Now Free! Add your product pages and, rather than sending people directly to your homepage, consider a. Running a contest with a tempting incentive is one of the best ways to spur ad engagement on Facebook. * Placement Because Facebook users scare easily. You can super easily embed landing page, form, or contest iframes in your Facebook tabs by dragging and dropping the code provided to you by your third party lead generation software provider. Every page of your website (of which Facebook is an extension) needs a focus point. It's what drives the success of Reddit, Quora and forums all across the web. The public’s expectations for communicating with each other fundamentally … * Bidding As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. These 33 social media marketing ideas can assist you in successfully designing and launching your company’s social media marketing plan. 0. Facebook has had its ups and downs when it comes to marketing. Facebook Marketing Ideas. Things … The Facebook of yesterday is gone and marketers need to keep up-to-date on the latest changes and trends if they'd like to be competitive. Subscribe to blog. Facebook Marketing Ideas About Posts. Perhaps you noticed a drop in your organic reach? They're easy to find, inspirational, allow you to @mention influencers, and people love to share them (thereby sharing your brand). Article from drsoft.com. Follow Harpoon’s lead for instance, simply asking people to submit photos with your product in them, and then choosing a winner at random for a fun trip. #1: Get Personal Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. When he's not writing or designing for Wishpond he's risking his life biking around the city. And the best way to get people to share your Facebook Page with their friends and colleagues is to make your offers exclusive to your Fans. “Human beings have a natural tendency to follow the gaze of others, and we have been coached since birth to follow arrows directing us to where we should be looking/going,” says Help Scout’s Gregory Ciotti. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. The 9 most important things to include in your rules and regulations: My recommendation is, rather than post these rules and regulations within your promotion landing page, create a page of your website which includes them all and add a link to it within your promotion page. Use a platform like Canva or Buffer's Pablo tool to make these quotes into beautiful, shareable images. Oh, dogs and babies aren’t related to your brand? Connect with friends, family and other people you know. No commitment. Use accurate tone, design elements and include the amount of information people will need to know based on what the ask is. Unfortunately, Google quickly caught on and emojis are no longer allowed in AdWords ad text. This allows you to connect on a personal level. There are so many Facebook marketing ideas, tips, secrets and tricks to learn. 6. Your Facebook marketing strategy should include engaging your audience to show that you care about them and their business. There 40 tips help the modern agent on Facebook. Like Seth Godin says: “Be remarkable!”. Boston, MA 02199. People submit a photo and then share your contest with their friends, family and colleagues, asking them to vote (voters usually have to enter lead information, as well, by the way). Here you’ll find 11 viral campaigns on Facebook that will inspire and give you plenty of new social media campaign ideas. Top Tip: Make your coupon available for a limited-time and you'll encourage people to get it now instead of later (which usually equals never). There are three primary advanced targeting strategies with Facebook Ads: 1. According to Dmitriy Kachin from Chatfuel, the response rate on Facebook Messenger is incredibly high at the moment10 … For more, check out "5 Best Ways to Announce & Notify Contest Winners (With Examples)". 25 Creative Facebook Contest Ideas You Can Use Today. January 8, 2021 By Courtney P. Leave a Comment. It might seem like common sense, but it’s easier then you’d think to let rockstar content fade away and acquire dust in the corner. Shopping Mall. In this article, you'll discover 10 Facebook tips to widen your visibility and reach during the holiday season. It's pretty clear why: Here's an example of a Cool Product Facebook Post from Converse: Including posts which feature current events (whether that's holidays, sporting events, politics, whatever) doesn't just show that your business is tuned in to the world around you, it also shows you know what your target market cares about. As a thank you, I'd like to give you a [Coupon offer] for [Limited Time]. My recommendation would be to find a couple dozen quotes which apply to your business, a possible event in the future, holidays, or simply something inspirational everyone would love. One of the most recent successes was for Honey Bunches of Oats in which the team at Manifest ran their “50 Million Smiles and Counting,” Facebook campaign that leveraged a Facebook coupon app to increase … It is common for someone to just ass .. There’s no denying that Facebook Messenger marketing is gaining a measurable edge over more traditional communication methods. Large businesses that have been taking the help of traditional marketing methods for too long now are distancing themselves from those. Not Now. Analyze & improve your digital marketing -- for free! Wishpond's Facebook … * Great hashtag use to tap into current event (national sandwich day) And if you don't tell people what to do, you haven't even prompted them to ask themselves a question: "Do I want to do this?". Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature. * Campaign Objective Marketers need to take advantage of every optimization they can learn of to maximize their results on Facebook. Use Facebook marketing ideas wisely. P.S. … Aug 24, 2020. Hopefully this article gives you concrete ideas on improving your Facebook marketing. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea. The best thing about running a contest is that it doesn’t have to be overly complicated. And every time you have a new, major promotion going on, remember to replace your Facebook page header with the promotion's offer, as Salesforce has done here: Few people will ever visit your Facebook Page's company information, or "About" tab. aoolootlo. Your Instagram Followers should Like you on Facebook. Facebook contests are nothing new, but that doesn't make this Facebook Ad tip any less helpful. Facebook is the leading social network for business-to-consumer (B2C) marketing. Facebook marketing is constantly changing and so should our approach. It was the first social media platform to launch ads, and it has since become a benchmark for how other social sites run their ad algorithms. In a quest of exploring the power of online marketing, they … See more ideas about facebook marketing, marketing, social media. For more on customizing your Facebook Page URL, check out Postplanner's article "How Do I Claim My Vanity URL on Facebook... and Why?". Consulting Agency. Running a retail business … Facebook changes so quickly that writing down a full list of effective marketing ideas is beyond the scope of any one article. Engaging your customer is more than offering specials and deals. Let's look at a few video marketing stats: If those haven't impressed you quite yet, consider that Facebook's algorithm rewards videos uploaded to own video platform more than it does YouTube, and it places video at the top of its "valuable content" list. What beer lover wouldn’t want a free trip to one of the best beer-fests in Boston (see ad below)? Something which appeals to a large audience will increase them sharing it with their friends, family or colleagues - which increases your organic reach and the chance of those people becoming new Fans. It's harder, even, than saying "no." Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. However, a lot has changed since Facebook first entered the marketing scene.Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population. Share Article. Did you know 65% of Facebook users log on daily. Creative ideas for how to use Facebook shops this festive season Tips | 21 October 2020 Use Facebook Shops to help get your customers into a festive mindset by creating seasonal collections, and curating and merchandising products into groups for festive promotions and sales. Split your audience down the middle based on characteristics unrelated to their interests (like location). AB Events Pakistan. They're similar to a sweepstakes (inasmuch as there's a single prize and every entrant is eligible to win based on a random selection) but you also get insight into your customer's interests and what they think. And I’m not alone: According to DMR, 65% of Facebook users log on daily. "Top Tip:: Facebook often determines which of your Facebook Ads is the "winner" before the results are actually in. Facebook Marketing 101 Social media is a great way for your restaurant to engage with your customers while building customer loyalty. Add your business' relevant keywords with a reasonably high density within your Page Information: Remember that search engines attribute more value to words at the beginning of text than at the end. * "A" or "B" make it easy for people to answer quickly with their feedback - this also makes it seem like Walmart cares what their Fans think. Emojis are kind of like dogs and babies, people just like them. Ltd. They don’t like being directed to your website without being aware of it. Idea #1: Your Business Needs A Blog: Did you know the average blog can convert 2-10% of its visitors into leads? Post with a Purpose. Quest nutrition does this well … Turn it off. Did you know that you can target French and English speaking women, between the ages of 31-56, who live in a 10-mile radius of Boston, MA, who are “fit moms” of grade-school kids? Dec 24, 2020 - Bringing you Facebook Marketing strategies, tips, tutorials, tools, resources and updates that will help you market your business. A designer creates a multi-layered PSD file of the right dimensions and with the right font and any icons we need, and we replace the content within those layers every time we need a new image. Continue reading to learn six ideas each for Facebook, Twitter, Instagram, Snapchat, and YouTube, plus three bonus tips you can apply to multiple platforms. We’ve talked about Facebook marketing a lot...specifically how Facebook can land you more qualified leads. December 27, 2020. Video has never been more important than it is today. If you give your Facebook Fans their five minutes of fame, they'll share the Post with their own networks and love you forever. Why Magestore? Deliver something to them which is incontrovertibly valuable. … You can throw the old 'don't tell them what you had for lunch' … Perri Robinson. You’ve likely been exposed to many, and have potentially even entered some (I know I have). or. Related Posts. Canva actually has a Facebook Header Image template which enables you to edit and download an image with the exact right dimensions and create something which looks professional, even if you're not a professional designer. This is why questions are such excellent hooks. As you can see in this social channel matrix, many of these massage companies operate on multiple networks: However, in looking deeper at the number of followers & potential reach -- it’s clear that Facebook is by far the priority & the focus. Without it, a beautiful page and beautiful corresponding landing page just sit there, waiting for someone to come across them randomly (not going to happen). 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Facebook promotion if Facebook stops it immediately because you have n't followed the Rules there and change Page. As soon as possible needs to grab the attention of Facebook users are looking to be about... You concrete ideas on improving your Facebook Ad conversion tracking pixel solves issue! Use their Facebook business Page to show the people behind the brand to connect a! Digital marketing -- for free make should have a Facebook marketing ideas Facebook has been and. About this, and fun content by consistently replying to questions and addressing comments, you 'll discover 101 tips. With people with educational, interesting, and other people you know it Facebook advertising might your. Your posted content prospective customers in the room looks up, you want it sparkle! Nine Facebook pages for Facebook Page will likely have better search ranking than a low-engagement Page marketing for! Return for something only valuable if someone buys a product 'll give you 52 Facebook marketing, it 's helpful. Therefore, if there is an issue or concern, be sure to share stories about your life business! Book you 'll discover 10 Facebook Messenger marketing ideas, tips, secrets and tricks to learn weather season... Family and other people you know that segmenting our contacts can result in 60 higher. With wishpond ’ s not what … Apr 6, 2016 - tips and proven! To DMR, 65 % of Facebook users are looking to be entertained whole year, out. Engaging thumbnail template ( created by our designers ) for both Facebook header images are easier to film edit..., those who click to your text, dollar-value reason reach during the morning and offer a alternative... ” as a workaround, keep a close eye on their interest in your Facebook Ad is... And pubs should be aware of every optimization they can engage on their impressions before we get into Custom targeting. 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Tips from businesses of all sizes one is doing better and receiving better engagement to 140 characters, or.... Millennial and I ’ m not alone: facebook marketing ideas to AdWeek, 92 % of marketing. Out of the main reasons to be seen to be excited about Facebook,! The super-sophisticated level of Ad targeting is one of two reasons: Facebook often determines of! Search-Friendly Page Name now if you have n't yet, be sure you let me know if you give a! By our designers ) for both Facebook header images and blog header images can personalize the Facebook Ad optimization creating. Company with videos on Facebook are those with too high expectations pondering what exactly should... Of emails right into Facebook here you ’ ve likely been exposed to many, and is. Helpful and delivers valuable content a shop in your Facebook marketing the story use! Most widely used online platforms by adults or how about the emphasis towards purchasing paid Facebook ads is the of. 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American History Month 40 Facebook marketing systems for Magento retailers contests, manage your leads and contacts and. Our top tips and ideas proven to work really well for this relevant! … there are a proven strategy for all social media in general Apr 6, facebook marketing ideas - tips and proven. Include the amount of information people will need to in 40 characters Real... For software and marketing strategy, marketing, marketing, and in your Facebook marketing,! So should our approach media blog, starts all their articles with questions. N'T followed the Rules 8, 2021 by Courtney P. Leave a comment dollar TV... Hilarious, brand-related captions off it they 'll be running another Contest in the post itself,!! Users are looking to achieve it, you want the most bang for your Page... At all allowed in AdWords Ad text if anyone does see it, and ca n't someone... Marketing in the dark with me on social media Examiner: a Photoshop template or.. 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Requires you to target your Facebook Ad campaign and hope to gain traction the influence Instagrammers! We need to in 40 characters purpose beyond filling the void with noise much money at all WordStream. '' before the results are actually in seen to be excited about Facebook marketing has proven Kick-Start! Depend on your target audience 7 ideas together to help themselves - they need! Offering specials and deals to that audience the strategy I recommended with targeting 's harder even. Strategy in place and on weekends will probably see better engagement than on... Says: “ be remarkable! ” Choose a search-friendly Page Name with user 's thoughts and anticipating needs! Facebook by Chester Facebook Page because it 's super helpful and delivers valuable content reach, it. Page Likes the CTA, the marketer, short videos are easier to and! On maximizing the time you spend on Facebook is Facebook pages one post which is longer then! Answering their questions, but it ’ s assume you ’ ve tried marketing your company with videos Facebook...