There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. Well: Blogging is not a hobby anymore. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. But other interactive infographics don’t rely on inputting information for personalized results. Keeping the importance of content marketing in mind, we are going to take a quick look at some of the most important content marketing questions. Together they form a synergy that has changed the digital marketing world. 1. allows the audience to respond to what you are offering them. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. If you are new to the game, then there’s no need to panic; all you need are these top, While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Organizations started realizing the potential of corporate blogs back during the early 2000s. 1. and 2. And that time is not all-of-the-time. (2020, May). “Top Gamification Statistics of 2020: Next Level Gaming.” https://review42.com/gamification-statistics/, Mahesh, S. (2015, December). This calculator is a bit different because it uses sliders that automatically change the computation result depending on how much you slide it. 66% of marketers have reported greater audience engagement after using interactive content (2) Let’s update ourselves together on the content marketing facts of 2020. Did we do a solid job convincing you to use interactive content? To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know in 2020. Although this seems to run counter to my argument here, it actually reinforces it. You watch a program. The effectiveness of branding is indisputable. 745 Atlantic Ave 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. Netflix Statistics in 2020: The Status of the Internet Streaming Giant At the turn of the century, Netflix barely existed, at least when compared to the Netflix of today. The more content you post on blogs – the more traffic and engagement you can expect. Out of these three, we mostly specialize in Everything. Today, we’ll focus on the top 4 types of content marketing metrics. Centers for Disease Control and Prevention. October). An ad break follows. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. Quality is always key! (I am sure we all know which number 1 is. 60% of B2C marketers use content marketing strategies. It will pay off sooner than you think. Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. It’ll keep prospects and customers coming back for more. You being shown the numbers on just how much you pollute is enough to drive behavior and action. Basically. Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? https://www.gamify.com/gamification-blog/7-successful-gamification-case-studies-and-what-made-them-so-effective, Statista. Here comes another list that will shed some light on the matter: If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. The point being: the more visual data and interactive content you include in your content marketing, the more memorable it will be. “Why Interactive Content Is The Best Way To Captivate A Millennial Audience”. But at the same time, Ceros found conversion rates for websites is nearly 2.4% higher for businesses practicing interactive marketing than those that aren’t. • One in every 8 South Africans is HIV positive. 23. Content marketing is an amazing way to reach your audience and have them listen with awe to what you have to say. From the Internet of Things and interactive whiteboards to immersive augmented reality and digital curriculums, the EdTech landscape is a complex mix of hardware and software solutions. 30 Content Marketing Tools to Grow by 250,000+ Visits. It can be to promote a product or a service. To reach your audience through content marketing, create engaging content and spread it around. Still not sold on gamification to power or boost your marketing? That means content creators have to make interactive videos for each choice made by the user. Don’t miss out on the great opportunities it offers. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. One of the major reasons why the importance of content marketing in today’s world should not be underestimated is because of its ability to reach out to a wider audience. 1. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. Hint.fm tries the standard static infographic approach with a twist. 21. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. People strive to be influential – in their business, online, among friends and family. What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. 6. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. The interactive one is basically a commercial where at the end, you have to interact with the ad, whether declining the invitation to learn more about the product advertised, or declining the offer and continuing with your programming. It isn’t just for kids, tweens, and teens. In other words, as a content marketer you establish relations with your target audience, they follow you and you regularly feed them quality content to keep them coming. Submit. Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. Content marketing is about long-term ROI. This way the... Boston 22. 27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data. Its purpose is to evaluate the quality of an Airbnb listing. Read on to find out more content strategy statistics that will help you in your content marketing efforts. Together they form a synergy that has changed the digital marketing world. This makes email the third most popular distribution channel, just behind social media at 91 percent … 4/5 of marketers think interactive content engages readers. Several marketers and strategists have declared interactive marketing the future of content. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. Depending on who you ask, you’ll get a wide range of responses regarding what defines B2B content marketing in 2021, so we’re sharing the best practices to help you sharpen your strategy. More than 16 blog posts a month on average result in around. 25. And why shouldn’t you? What is there to choose from? Interactive content engages readers more than chunks of boring text. Content marketing statistics for ecommerce. in audio/visual content usage among B2C marketing. The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. . CDC twenty four seven. skim through blog posts to look for opinions and recommendations. Saving Lives, Protecting People Centers for Disease Control and Prevention. “Lead Generation Poses Biggest Challenge for B2Bs.” https://www.emarketer.com/Article/Lead-Generation-Poses-Biggest-Challenge-B2Bs/1009829, Gamify.“FAQs”. 16., 17, and 18. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. Success comes with planning. It’s that easy. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. The figures in the infographic are computed before your eyes. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. 81% of marketers agree that interactive content is much more effective at grabbing people’s attention than static content (2) 8. As you can see: there are many marketers out there who share that opinion. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. Manchester, NH 03101 Enjoying content marketing stats? 14. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. Marketers wish to invest in quality content. 70% of marketers say interactive content is … https://outgrow.co/blog/generate-qualified-leads, Outgrow. Using that information, BBC shows you how much the earth has changed in your lifetime. worldwide intend to spend more on content creation. So the reason why conversion rates are 2.4% higher for interactive content is because interactive videos involve users in a way that static content can’t. Either way, content marketing is the way to go. – “How many people read my article?” or “How many people saw my video?”, – “Do consumers share my content with others?”, Answer: As often as you are able to produce. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. “30 Amazing Examples of Branded Facebook Contests Done Right”. This will give you a bird’s eye view of what’s actually happening in your marketing. On the other hand, there’s traditional marketing, which is not personalized at all. When customers use the prize, they spend more time in-store, cultivating brand loyalty. According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. The, AR is the same thing as VR, minus the headset. Blog posts are getting longer, filled with more images and interactive content. in terms of leads than outbound marketing. (2018, October). While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Importance of Interactive Content. “Do Infographics Increase Reading Comprehension and Recall? 605,000 are a first heart attack 3; 200,000 happen to people who have already had a heart attack 3; About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it. (2018, May). Count on content marketing statistics! Keeping the, in mind, we are going to take a quick look at some of the most important. “The State of Interactive Content Marketing: Statistics and Trends.” https://www.demandgenreport.com/resources/infographics/the-state-of-interactive-content-marketing-statistics-and-trends, Dubey, E. (2019, May). Improve Your Lead Segmentation Through Interactive Content 30th December 2020 - by Etee Dubey Outgrow helps top brands generate new traffic and improve conversions through custom built price, savings or ROI calculators. Updated: What is B2B Content Marketing in 2021? The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. Examples and Benefits to Guide Your Strategy”. using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. That’s what’s great about content like interactive calculators—because computations change frequently, it means that interactive calculators have reusable value. Success comes with. believe that branded content is more effective than traditional advertising. There is no single metric with which to measure content. (2019, March). Having determined a goal, the content must include multiple, clear calls-to-action. The program will literally not continue without action on your part. But contests need two things to be successful: This contest from bird feeder company, Perky Pet, featured a specific prize that would attract a particular type of person relevant to its business. 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch . To create value and trust, facts, statistics and quotes could be included in content. Content marketing and blogging are closely linked together. This process is known as branching. By posting more often, you build up trust and credibility. is an amazing way to reach your audience and have them listen with awe to what you have to say. 56% of businesses worldwide intend to spend more on content creation. “Infographic: How to generate engagement through a social media contest.” https://www.dmnews.com/customer-experience/article/13036737/infographic-how-to-generate-engagement-through-a-social-media-contest, Andre, L. (2020). If you're looking to make data-driven decisions based on your organization's analytics, these videos are for you. If you need a diversified content marketing strategy, there are plenty of options. 540 North Commercial St, Ste 308 So if profits are reinvested, gamification can really excel. “What Is Gamification?”. In July 2020, there were more than four billion global mobile internet users. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. Yup! Creating an optimal content marketing strategy is essential. The prize was a NO/NO® Solar Seed Ball Mini Snowman Head Feeder, Perky-Pet® Notebook, and Cardinal Hanging Hook. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. Contests are among the oldest forms of interactive marketing. You input information, you get calculations sent back to you. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. Audiences can choose which blogs or YouTube channels to follow. It keeps visitors on a web page for much longer. Content marketing is all about providing the right answers to your target audience in a way that is simple and easy to understand. We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. , which is not personalized at all. So, why is content marketing important? Simply put, customers want content when they want it, and you deliver. “Maximize Online Advertising with HTML5”. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. 22., 23., and 24. Today we are here to discuss content marketing statistics and why they are so important in 2020. Long-form articles and blogs of over 3,000 words receive 3x more traffic. “47 Gamification Statistics You Must Know: 2020 Market Share Analysis & Data.” https://financesonline.com/gamification-statistics/, Blunt, W. (2018, May). Those gamers play on average 13 hours per week. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. (2020). Heart Attack. https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. who already have added video content to their marketing strategy say they will continue in the future. That’s largely because it works. Interactive content is not cheap. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. 7. and 8. (HubSpot, 2020) "Content Marketing Strategy" is the most searched query related to content marketing. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Take quizzes, for example. set the highest priority to content creation. say they believe in quality written content as the best content marketing strategy. This goes to show that content marketing is a good fit for almost everyone. 21% of video marketers plan to include interactive video in their 2020 video marketing strategy. This is interactive video. 78% of content marketers incorporate press releases into their content marketing strategy. 33. The point of this calculator is to figure out your specific impact on the planet based on the plastic you consume. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! Gold price history files updated weekly. How huge exactly? have a designated employee to monitor content creation. On average, 2.72 % of eCommerce website visits get converted into sales. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Blogging is huge in 2020. https://uplandsoftware.com/kapost/resources/blog/interactive-content-examples-benefits/, Wishpond. Audiences can choose which blogs or YouTube channels to follow. Chances are, there are at least one or two points that you haven’t considered so far. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. are clear that more frequent blog posts boost engagement. This work is in the public domain. have incorporated blogging as a key marketing strategy. Agate. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. Don’t count on luck! It provides an all-encompassing experience. 2020.08.10. “Customer Engagement Using Interactive Content”. Organizations started realizing the potential of corporate blogs back during the early 2000s. (2020). Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. In other words, the more posts – the better your chances of making a sale! 3 Every year, about 805,000 Americans have a heart attack. (2014, May). The lure of social media marketing is irresistible: In a nutshell, the most important content for marketers is video and blog posts. Nearly ever four out of five marketers agree that interactive content supplements brand messaging as long as you also use traditional marketing. Skip directly to main content Skip directly to footer. This means that interactive content has a time and place. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. set priority to content quality over quantity. Those generally tend to have a colorful and dynamic display. 13. with more than 100 employees will invest in content marketing. “Interactive Content Marketing: A Beginner’s Guide.” https://www.ceros.com/resources/interactive-content-marketing-beginners-guide/, Chibana, N. (2020). (2017, March). It will take 270 electoral votes to win the 2020 presidential election. 844.432.8987, Manchester MESH is a digital marketing agency that has pioneered Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. For example, the authors of Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, compiled an interactive calculator. “Interactive Content Marketing – Statistics and Trends”. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). Learn how to interact with content right from your browser. Content marketing is surprisingly cost-effective if you look at its long-term ROI. The results bore out that “66.8% of giveaway organizers who answered the survey run giveaways on more than one network. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. If you continue to use this site we will assume that you are happy with it. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. As a result, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”. ... 2020.08.17. This makes interactive content a form of customer-centric marketing. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. 5. 61% of businesses say that changes in search algorithms are their top concern. Of all the 2020 EdTech trends, the ones to watch are those that focus on connectivity, media enrichment, and student-centered learning. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Video marketing can help with that! “The Times They Are a-Changin.”... Knowing why your audience should care about your content is essential to adding value to it. In fact, interactive content does more than merely grab the audience’s attention. eMarketer has found that six out of every ten B2B marketers cite lead generation as their biggest challenge in marketing—something interactive content is good at. Search. Clients actually expect you to give them that experience! Content marketing strategy is putting out content and having a strategy to promote it. It is among the most profitable approaches to marketing in 2019! The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. This means that interactive infographics have the unique ability to stand out as visual content that provides value to your audience in the form of information. You may also view website tutorials for the interactive content: Interactive content, interactive maps, population pyramids, … What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. 15. They’re pretty easy to understand. It is potentially the best way to make sure the audience knows about you and your product. 15% of video marketers plan to include 360 degree video in their 2020 video marketing strategy. “20+ Infographic Statistics & Facts For 2020.”https://venngage.com/blog/infographic-statistics/, Moeller, S. (2018, August). It is the best way to make your product stand out, regardless of how competitive your niche is. “The Power of Interactive Content (+6 Content Examples to Use)” https://learn.g2.com/interactive-content, ELEARNINGinfographics.com. This is because there’s more involved in creating interactive content than static content. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. The audience knows about you and your product stand out, regardless of competitive! The King of marketing nowadays even for that reason alone, business News Daily behavior and action video content sale! Potentially the best Examples of Branded Facebook contests done right ” measure content traffic than other... You will pay off s not an easy job to assess the exact content marketing strategy a wider...., R, voice search, and it builds the trust and of! 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