Once you publish a new blog post, you should share it with your social media followers. Shoppers continuously look for gift ideas for the holidays, and many of them turn to social media for ideas. So, while long-form contests that require a bit of time and effort are good for some situations, sometimes "quick and dirty" types can provide a welcome spike in engagement, too. small business marketing; Maintaining a presence on social media requires time and effort, and you’re busy— we get that! The easier a question is to answer, the more likely fans are to make the effort to reply. Your latest blog post. The more you do this, the faster you reach your goals. Hi there, and welcome to my website. Not many people really want to read posts about insurance on social media, but by pairing it with something more popular or light-hearted, you make it something that people are much more likely to pay attention to. It will help you make content part of your routine and publish posts on a regular schedule. If you can tie the artwork into something topical and weave your brand logo into it - like Heinz has done below - all the better. And here's exactly what I was talking about in the previous example - getting fans to snap selfies for you to share on your social media profiles. International Women’s Day, Halloween and International No Diet Day can also generate some excitement among your targeted audience, and make great ideas for more inclusive Instagram posts for your business. 7 Social media contest ideas to increase engagement. Use your social media profile to educate your audience about news and updates in your particular industry—facts and insight they’ll find useful in their everyday lives. Before whipping up social media posts, make sure to include New Year designs that pack a punch. In this article you'll discover a step-by-step plan for launching your new social media presence. Whether it's free samples ("Quick! But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. Great social media marketing begins with awesome social media post ideas. They grab customers’ attention with the best social media contest ideas and brilliant Christmas giveaway contest ideas to maintain users’ holiday mood. 50+ Social Media Post Ideas for Your Business Account. Show fans your view for the day, and encourage them to do the same. Don't use this one too often, that's all! Show your fans that you mirror their lives, and encourage them to tag along with you. Whether you’re a Realtor posting on LinkedIn or you’re a mommy blogger posting on Instagram, this list of ideas will work for your business. Challenge fans to come up with them and share the best on your social feeds. 0. Get in touch if you need a custom content strategy. 1. The Definitive Guide. One way to get existing fans to spread the love about your brand is to encourage them to tag a friend in the comments. See how Chips Ahoy! so why not set a challenge to your fans that relates to your brand? You can use social media for marketing new products that you may be launching on New Year’s Eve. Make a mini-series. Use these and see which ones work the best for your audience. Whether its one of your own, or one taken by a fan - all tied back to your brand - they're always a safe bet. There's nothing like making someone say "aww" that is going to tempt them to hit the Share button, so whether it's cute humans or animals, experiment with how cuteness can work for your brand. However, it’s important to be active on social media—particularly on Facebook and Instagram. 1. Take all the effort out of the equation by providing a direct link to pin the article to Pinterest (especially if sharing on Facebook, for example). However, if a major news source or other publication (especially one that your audience trusts) has written something flattering about your brand, there's another perfect opportunity to bask in the glory a little bit by letting fans know. ), then all the better. 6. We've had inspiring and motivational posts. Let them know! If your product or service - or just an element of it - can be explained in a few simple steps, then a "step" explainer image can be a quick and punchy way to break it down for fans in a much clearer way than text alone. That’s huge for reputation and customer relationship building. What they often forget to show - and what fans would really appreciate - is ways that your company gives back to its community or other causes. While we aren’t convinced that many people actually celebrate “National Men Cook Dinner Day” (hello antiquation) or “National Eat Your Beans Day” (mmm…beans! 1. Editor’s Note: This post was originally published in June 2018 and has been completely revamped with stats, information, and examples for your reading pleasure. Just about every subject you can fathom has a day dedicated to it. Rather than simply asking a question with text, why not actually design a little visual puzzle for fans to solve? We followed it up with live Instagram Stories and uploaded photos to our feed to cover the event. If so, please do get in touch to hire me to help you with for your social media marketing needs. Others, like holding a contest, will take preparation. 23 Instagram Post Ideas for Social Media Marketers. Check out below how Kate Spade hurries fans to enter within just 60 minutes. hope you enjoy my blog. A super simple one, this. Give fans a sneaky peek at the workings of your brand with a look "behind the curtain." Suggest a new take on something established. How you choose a fan of the week is up to you - the best story, video, or picture shared, or just at random. Dec 1, 2020 - Getting people to follow you or interact with you on social media or online forums can be difficult. If you’re stuck trying to plan out your social media content for the Thanksgiving season, we’ve got you covered! It lets all entrants know the contest has come to an end, and gives the eventual winners the buzz of seeing their name on your page. Doing so will likely encourage others to share their own content with you, especially if there's an opportunity for free promotion. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more. Videos. Active social media profiles provide better rankings, brand awareness, more traffic, and increase in conversion. Use it to re-visit a significant moment in the timeline of your company's history, and share it with fans. By 2020, digital videos will drive 82% of web traffic. Creative social media post ideas for all the major platforms. You're sharing the entries, so yup, you must have a contest. Got an important event in your company's calendar coming up? The leading inspirational social media networks during the Holidays are Facebook and Pinterest, and probably that is a reason why brands start producing content with might and main during the holiday season. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. 13+ Social Media Post Ideas for Business. Can't beat that kind of social proof of how awesome your brand's offering is! New Year marketing ideas such as these can help your business … We talked about asking simple questions earlier on, so how about doing it in the form of a mini poll? Businesses have social media, but it can be to know how to utilize it and what to post. You have to plan your content ahead so that it helps you grow your business. This one's a step further along than the teasing of mystery information above. We always say less is more. Do you post to your social media profiles when you throw an event, host a well-known influencer for the day, or organize a volunteer activity for your employees? Click To Tweet. If your aim is to tell fans about something exciting happening with your business - especially in the real world - then social media is the perfect platform to do it, either in standalone posts or by creating an Event page on Facebook, for example. Does your business have a blog? Sometimes a simple "how are you?" For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. I’ll show you how to effectively market your small business on social media with the top 21 ideas for your upcoming posts. We talked about highlighting awards earlier on, but if your business is on an upward trajectory- particularly if the growth has come quickly, then show off a bit and let your fans know what they have helped you to achieve. Whether its one of your staff interviewing another, or if you bring in a professional related to your field, interviews - either written or in video, are a great way of showing your brand as a destination for intelligent and engaging discussion. Here are some dress up ideas for your business this month: Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your business. What’s the hardest part of using social media for your business or organization?. Anything that adds a human, relatable element to your feed will do swimmingly. Write a short thank you note to your customers and share it on social media. So, here we are telling you about the top 103 social media content ideas that can help your business thrive on social media. See how Doritos does this for a party night situation below. How Much Your Business Should Spend on Its Social Media Marketing Budget in 2021, Social Media for CBD Cosmetics Brands in 2021, Content Marketing for Chiropractors: 20 Tips for 2020, Instagram Marketing for Nonprofits: 17 Ways to Use Social Media Smarter in 2020, Brands With the Best CBD and Medical Cannabis Content Marketing. Read these 120 social media content ideas to keep engagement high, and you won’t be left scratching your head when it’s time to post: Educational Content. small business marketing; Maintaining a presence on social media requires time and effort, and you’re busy— we get that! Having created 50-60 posts per week, I am sharing with you my own post ideas. While there are always the tried-and-true, popular weekly hashtags, the competition for these is insanely high. By 2020, digital videos will drive 82% of web traffic. Celebrate the end of the working week with your fans with a #TGIF post. We have also included some great social media interactive posts for better engagement. We can’t stress the importance of a content calendar enough! Your latest blog post. People online are after instant gratification. Make it relevant to your brand, and easy to answer - a response that needs only one or two words works best. So how can your business come up with enough social media post ideas to keep your feeds engaging and fresh for your audience? We help you discover great social media post ideas for your business and share how you can create your own engaging video posts or get our help in making social media video posts! Then, bring in others as budget and (wo)man power allows. Business professionals can have fun with a holiday-colored tie or socks to get in the holiday spirit. Sometimes you just can't beat a corny joke. Continuously creating NEW engaging content for Social Media and Instagram is the biggest challenge as a social media marketing professional. Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips. Use it as an opportunity to showcase products and sell the benefits. Ads ensure all the hard work, time, and money you invest into your organic posts pays off! All of your social media visuals should aim to catch the eye of your fans, but occasionally you might decide to go the extra mile and produce something particularly striking with pattern, colour, or symmetry, like Snapple has done below. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. New products and offerings – Social channels are a great way to introduce new products to your audience. Here's taking that idea one step further: letting your staff speak directly to your fans to share their thoughts, ideas, and inspiration. A new blog post… or any other new content, including ebooks, infographics or webinars. The uses of GIFs to express an emotion or reaction to something on social media has exploded in recent years, and plenty of free online tools make them really easy to create. For instance, if you have a dental practice, follow the lead of these dentists rocking it on Instagram. Snippets of fun (somewhat useless, maybe?!) We took a look at posting fascinating facts earlier on, but if that stat or tidbit can draw an emotional response - negative or positive - then there's potential for it to be much more share-worthy. Influencer marketing has risen sharply in popularity in the last few years. 15 Top Social Media Post Ideas : Here are some social media post ideas and other strategies to get your creative juices flowing. Let me know which of the 101 social media content ideas above was your favourite - comment below! However, it’s important to be active on social media—particularly on Facebook and Instagram. See how Pottery Barn amps up the excitement below. The ease of sharing on social media means that a coupon for one of your products can spread like wildfire if incentivises people enough to buy. Here are some ideas & tips for online games for Facebook or social media online contests to get more social media engagement or social media interaction. Your Cover Photo should always primarily represent the values and personality of your brand, but if you want to get your audience in the season spirit you have to change it to reflect the holiday season. I hope you found lots of ideas to take away and use in your own social media strategy! The photo below, for instance, is a promo of a speaking event we attended. Try candid pictures of employees instead of posed, include quotes and jokes, or add to your story and take live video instead of a normal post. Obviously, this works best with contents that share a visual element! 150+ SOCIAL MEDIA POST IDEAS Business. 23. It always helps to look at your week, month, or year at a glance so you don’t miss an opportunity to take part in the digital conversation. Inspirational/motivational quotes are some of the most popular on social media. They're limited! People are using social media more than ever and it is important to make your posts standout, so you can effectively connect with your audience. Keep it fun! So, while the influencer themselves will be promoting your brand, there's no harm in giving them a little mention in a post, and nudging existing fans in their direction. Try to maintain an optimal posting frequency on your best social media channel. Post to build your business. 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