is one of the "biggest Customer Success learning and networking conference in the world." Congratulations, this is an exciting time for your company. This is typical for all Apple events and is a great example of building anticipation. Not only does this provide event-goers with enhanced skill-sets, it also helps new, possibly on-the-fence users, become die-hard fans. It may be worth considering for some companies. Others are user conferences with a product launch element. Make trial offers easy for customers to claim with a simple message and calls-to-action. Discover Tools, Tips and Examples with proven strategies to successfully launch your product. Not every channel you test will be of value, but if you keep exploring and tweaking, you’ll eventually find an untapped niche that offers good ROI. In the case of Robinhood, it was offering $0 commission trading in a market where $10 is standard. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Attendance to Eureka! Take a chance with remarketing; 5. But choose your tactics wisely. For whatever reason, everyone else got an invitation except for you. In this company launch announcement example, the brand JoLoves launches their new range of summer holiday themed scented candles, as well as hinting at and explaining their new Shot Candles, which haven’t been released yet. Demo the world’s most loved event software and see if it’s the right fit for your needs. Discover product launch event examples from leading brands like Google, Moz, and Magento and more. It doesn't have to be in-depth — a quick trivia game with the winner earning your company's new product for free would work just fine. 5 Important Points on Writing Your Launch Speech. Arguably, the most important aspect when launching a product in ensuring a solid timeline is being respected. They'll love it. 1. What do you do that competitors don’t? SMMW is specifically designed to facilitate relationships. They did this with playful videos aimed at men and women who enjoy vodka soda cocktails. No, we want to talk about how this event is hosted online. It created the Wandertab — a Google Chrome extension that shows users a stunning photo from an amazing place, as well as how much it costs to go there, info from friends, and travel tips whenever a new tab is opened. This is powerful. You do have a launch plan, right? Case in point: the legendary afterparties Gainsight hosts. The friction of buying a product they don’t fully know is eliminated. Your event brand is what people will think of when they think of your product launch event. Know your target market. That's quite a claim, but Gainsight backs it up, year in and year out. Pulse is one of the "biggest Customer Success learning and networking conference in the world." Find templates for launch marketing, go-to-market strategy, dominating Product Hunt and more... Browse through the largest collection of free product launch templates for marketing, carefully curated by … That's exactly what Next Gen Summit does. When hosting your product launch, event engagement is key. How can your company personalize the attendee experience at your product launch event? By aligning all stakeholders to a single comprehensive timeline, you eliminate any misunderstandings and simplify the product release process. Some are traditional product launch event. ZoomInfo has really taken this idea to heart and it's one of the main reasons people love their Growth Acceleration Summit so much. Let's dive in. In order to tempt consumers away from the big boys and over to your product, focus on hitting what the ReWired Group call the four forces that influence a customer’s decision to switch products. On October 9th, 2018, Google hosted a product launch event named ". " Your product launch event might benefit from some sweet jams as well. One of the biggest reasons musicians keep attending, year after year, is because ASCAP partners with famous artists and industry titans to host can't miss sessions. invited to a friend's birthday party? Who are the key figures in your niche? Event organizers do a fantastic job using hashtags to create a large collection of attendee-generated media and comments. When 80% of new products fail, your product launch marketing campaign needs to be on point. 10 marketing strategies to launch your product. Think Coca-Cola vs. Pepsi, Samsung vs. Apple, and Xbox vs. PlayStation. Writing launching speeches might give you the overwhelming feeling since you do not get to write a speech every day or even at least once a month since launching events do not happen on a daily and usual basis. Launch campaigns create the vital exposure needed if your product is to succeed.
Launch packs should be created and given out at the launch event, these will typically be similar to internal launch packs providing information on the what the product is, how it works and the benefits to customers. What about your business? The campaign helped the drink become the fastest-growing ready-to-drink vodka soda in Canada. Both the media and general public go crazy speculating what the tech giant has up its sleeve. These are things you can leverage to improve your product launch event. Tommee Tippee turned parenting help books into limited-edition baby wipes as a way for moms to literally wipe butts with other people’s advice. Event-goers learn how to grow their careers and companies while staying in five star, luxury accommodations. People love video and using it increases brand awareness and sales. The good news is, you don't have to. Growing up, were you ever not invited to a friend's birthday party? There are a number of ways you can do this: In trying to gather momentum for a campaign aimed at encouraging moms to trust their paternal instincts, Tommee Tippee took a uniting problem and turned it into a PR stunt. For example, a SaaS company could invite it's top customers, local business leaders looking for investment opportunities, and tech writers looking for their next big scoop. In the past, the event has played host to amazing speakers such as Marc Benioff (Salesforce), Jessica Livingston (Y Combinator), and Steph Curry (NBA Superstar). Inspire your product launch event guests by showing them the amazing potential of your company's new offering. These product launch ideas and. Starbucks VIA Instant Coffee. When you’ve decided on the objectives and goals, you can begin putting together a product launch strategy that delivers results. 7 Successful Product Launch Examples That’ll Inspire You. These real-life examples will help you avoid the failed product graveyard. Perhaps there's a local expert you can partner with. Cater to your unique audience and serve them to the best of your ability. If they try it and don’t like it, they don’t have to buy it. Not to mention all the other experiences Vegas has to offer. 5. The event marketing team knows exactly who their target market is (revenue operations professionals) and caters everything to that demographic. Not only do event goers get front row seats to the latest Adobe product and update announcements, they're also treated to an impressive array of visuals and technology. In the year leading up to the launch of its service, Robinhood invited people to gain invitation-only access to its private beta — giving them the chance to be among the first to benefit from what was on offer. Get creative; we're sure you'll think of something. New product on the way? How do you pull off a successful product launch? A WhatsApp number was released on all Absolut marketing and advertising materials with details on what to do — charm Sven to get yourself on the guest list. Follow Up. Do you want more sales? A talented local artist may be all your gathering needs to set the mood. I used these practices to launch my clients products which boosted the average revenue by 350%. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'c64d91f5-1093-4e50-bcb8-e1e01b36d84a', {}); Digital Agency Day is a joint effort, but that's not the lessons we want to learn here. This tactic works because Apple has such a long history of satisfying customers. Cue all kinds of hilarious messages and a huge social buzz around the product launch. Often times, aspiring songwriters have an opportunity to learn from and even meet their heroes. Launch Tennessee is on a mission to make Tennessee the most startup-friendly state in the Union. A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. We'll start with the biggest company in the world: Apple. An increase in traffic or signups? With such a broad target market, the company ran its 30-second ads of people “breaking up” with wine and beer during sports games on TV and on social media via co-op Facebook ads with retailers. While these three examples all demonstrate the power of a specific content item in a product launch, there are multiple components that cover an entire launch — content for various channels, audiences and formats. During PayPal’s annual developer conference, WePay showed up and dropped a huge block of ice with frozen money and a simple message to PayPal users: It wanted people to know that the same thing wouldn’t happen to its users. They've earned the right to be mysterious and build anticipation in this way. The brand uncovers the main features of its new product and explains what a user should do to use it. Not only do event goers get front row seats to the latest Adobe product and update announcements, they're also treated to an impressive array of visuals and technology. It will affect sales, development, and the perception of your brand. You may not work for the largest brand in the universe, but your customers hopefully are enthusiastic about your brand. But this event has one special benefit we haven't mentioned yet: it's held at the award-winning, Wynn Resort in Las Vegas, NV. The launch helped increase awareness, not only in the brand’s #ParentOn theme but in the brand itself as it tried to penetrate the U.S. market. It sometimes takes many years to write a book and years to conceptualize and create a product. A well-planned and good product launch help in the followings: is an annual conference for startups hosted by TechCrunch. What about adding a competition angle to your product launch event? 26 topline marketing strategies to launch a new brand, product or service. Promote your strengths through competitive marketing. One of the most ingenious elements of the event is the atmosphere that the organizers of Pulse create for event attendees. How can your product launch event better utilize technology? Examples of Successful Product Launches. Recordings of every keynote and many of the individual sessions are posted online right after the conference has concluded. in New York City. Category : Online Store Services Product Launch Example Google One Pass in an online store developed by Google for publishers looking to sell subscriptions to their content. As a brand, orchestrating a successful product launch is a lot like getting up on stage as a stand-up comedian. Has it supported community projects for a few years, or partnered with other companies in the area? Dreamforce is a massive annual event, boasting over 2,000 sessions on a range of different topics. One of the keys to their success is their strategic use of social media. The venue, the speakers, the design and the speakers will all contribute to the wow-power of your event. SproutSocial suggests the following tips for breaking the ice on LinkedIn, but they can be applied across all social channels: When you’ve found influencers, discuss ways to collaborate. Attendees learn a lot, but more importantly, they're inspired to go create their own dream business. A new product or the upgraded version of an existing product can be introduced in the market with enthusiasm using a product launch event. Their annual event. Give your products the launch they deserve. InsightSquared offers revenue intelligence software for marketing teams. If you’re short on time, check out our new product announcement press release template. In 2012, Barclays launched the mobile app Pingit, a mobile payment service that lets users transfer money easily through their mobile phones. MAX, a creativity conference for users of Adobe's Creative Cloud, is quite the spectacle. It allows you to build a database of actively interested users, builds hype for your product, and lets you engage with customers to gather feedback on beta launches. By opting in, users were placed on the waiting list and shown a “thank you” page displaying their position on the list, along with the chance to gain priority access by inviting friends and family to join. Social Media Marketing World is the planet's top social platform conference. However, for the best results, I recommend reading this whole post. Pulse is a ton of fun. Geared towards the e-commerce industry, Imagine has been inspiring attendees for the past nine years. That's quite a claim, but Gainsight backs it up, year in and year out. In the grand scheme of event planning, small details like this may seem trivial and unnecessary. Looking for digital gift ideas to give your virtual conference attendees, speakers, sponsors, and partners? Moz is synonymous with marketing expertise. Traditional press conferences have been replaced by new formats and experiences: social media platforms, influencers and other multimedia channels which spread images rapidly and amplify the impact of every collection or product. Get your message across in a fun, engaging way that promotes your strengths. A lot, actually. Be clear about who your audience is, their problems, and why they should care about your product. ), A waiting list driven by incentives like sharing to earn special privileges can help create exponential growth. Your product launch event can use social media in strategic ways too. Taking on the competition is nothing new in product launch marketing. The following company events have been carefully selected. New product on the way? The simple tactic has helped the company grow into a giant of online retailing with three million monthly recurring customers and counting, and $200 million in revenue in 2017 alone. What can we learn from their conferences and events? Check out these three brands that managed to do it right. Product Launch Email Sequence Example. Maybe you only invite your best customers. That’s because influencers quickly build trust and relationships, and improve brand awareness. On October 9th, 2018, Google hosted a product launch event named "Made by Google" in New York City. This can be done in four steps: Find your target audience using demographics, interests, job title, and locations and then go beyond this to find their pain points. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them. Harry’s did (and still does) this convincing with a trial offer featured prominently on its website and in social media ads which then drive traffic to a landing page. As a brand, orchestrating a successful product launch is a lot like getting up on stage as a stand-up comedian. The product launch builds a bridge between the marketing plan and the availability of the product on store shelves. No matter how confident you are that people will like your product and you’ll have a successful product launch, you can never quite shake the fear that all you’ll hear is crickets. Take their latest event, the. 15 New Product Launch Announcement Email Examples to Copy. For example, Harry’s has the trial offer front and center on its homepage. It offers amazing learning and networking opportunities, while expertly promoting the Magento product at the same time. I usually charge clients BIG MONEY for all of these … In the next section, we'll reference 20 events and the specific elements that have made them so effective. Speaking of tech, let's talk about one of the biggest MAX benefits: archived content. If you looking for an informative and comprehensive PowerPoint template to make your New Product Launch Go To Market Plan and Strategy Presentation, then this awesome set is a perfect choice for you. An hour and a half after the ice arrived, the stunt was on the front page of TechCrunch and other popular tech sites. When putting together a product launch event, it helps to have the right technology on your side. By getting influencers involved. Even just a few of these tactics can improve your event. Organize a pre-launch giveaway; 2. Once people have opted-in, keep them interested in your brand and product by sending them useful information. More leads? Remember how badly you wanted to go? Following up is a key component of a successful product launch. When launching a new product, don't make the event everything to everybody. Launching a new product is about creating a buzz — getting people to give you a second look and choose you over the competition. Whether you decide to record the whole shebang and post it online, or use event software to make sure your launch runs smoothly, tech can greatly improve your release. How was Salesforce able to grow this conference to such a large scale? How can you add an exclusive element to your product launch event? Provide something that gives value to the customer. Simply put, a product launch is when a company brings a new product to market. One thing Infusionsoft does incredibly well with this event is allowing guests to acquire hands-on experience with the company's software. Establish relationships with influencers; 8. But that doesn’t mean what you’ve created is bad. Combine these elements, along with one or more of the strategies we’ve talked about, and you’ll give your product the best chance of a successful product launch. Planning for product launch typically begins in the concept phases of a product and runs in parallel with product development. Robinhood is a stock-trading service that lets customers easily trade with $0 commission. HubSpot and Unbounce partnered together to bring attendees valuable information from industry leaders like Google, LinkedIn, and Sprout Social. (Now that’s a successful product launch! The publicity resulted in: Not bad for a startup with a limited marketing budget. Take notes. 85% of Facebook video is watched with the sound off. In the past, the event has played host to amazing speakers such as Marc Benioff (Salesforce), Jessica Livingston (Y Combinator), and Steph Curry (NBA Superstar). Here are 7 case studies to inspire your own strategy. For example, if you were launching software that helps customers with their online shopping by finding the cheapest products, you could send weekly newsletters with curated suggestions on how to save money on shopping or meal recipes or low-cost gift ideas. They even have dedicated staff ready to help attendees make connections. ProductHunt wouldn’t exist if I wasn’t writing prior [to the launch] and building this audience of people who love tech. That's exactly what. It will build anticipation, facilitate an initial influx of sales, and establish momentum that a company can then expand upon. A well-defined target audience will make it easy to find them. Below are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product: Example #1: Pingit by Barclays. Music producer DECAP makes drum beats and posts short videos on his YouTube and social media pages for every new sound kit he creates. 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